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Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
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Datnow, Amanda; Hubbard, Lea – Teachers College Record, 2015
Background: Data use has been promoted as a panacea for instructional improvement. However, the field lacks a detailed understanding of how teachers actually use assessment data to inform instruction and the factors that shape this process. Purpose: This article provides a review of literature on teachers' use of assessment data to inform…
Descriptors: Data Analysis, Teaching Methods, Information Utilization, Literature Reviews
Data Quality Campaign, 2015
If our destination is improved student achievement, we cannot get there without valuing and effectively using data in education. Central to reaching this goal is building trust among all those who have a stake in education that individual student data, such as attendance, course taking, grades, and test scores, are being collected for meaningful…
Descriptors: Data Collection, Data Analysis, Academic Achievement, State Departments of Education
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Burt, Keith B.; Obradovic, Jelena – Developmental Review, 2013
The purpose of this paper is to review major statistical and psychometric issues impacting the study of psychophysiological reactivity and discuss their implications for applied developmental researchers. We first cover traditional approaches such as the observed difference score (DS) and the observed residual score (RS), including a review of…
Descriptors: Measurement Techniques, Psychometrics, Data Analysis, Researchers
Minnesota Department of Education, 2013
The primary purpose of the Minnesota Migrant Education Program (MEP) is to help migrant children and youth overcome challenges of mobility, frequent absences, late enrollment into school, social isolation, and other difficulties associated with a migratory life, in order that they might succeed in school. Furthermore, the Minnesota MEP must give…
Descriptors: Needs Assessment, Educational Needs, Migrant Education, Migrant Children
McAlister, Sara; Mevs, Pascale – Annenberg Institute for School Reform at Brown University (NJ1), 2012
In recent years, the education spotlight in the United States has shifted from focusing on high school graduation to postsecondary success. This shift in attention has been accompanied by a wealth of policies and initiatives aimed at preparing students to enter and succeed in college, including federal competitive grants programs, schoolwide…
Descriptors: College Preparation, Student Needs, Guides, High School Graduates
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Aiken, Lewis R. – Educational and Psychological Measurement, 1994
Three dozen observations and recommendations concerning the activities of research consultants in the behavioral sciences are listed and discussed. These guidelines, some stated as aphorisms, are discussed in the categories of planning; implementation; analysis; interpretation; and reporting. (Author/SLD)
Descriptors: Behavioral Sciences, Data Analysis, Data Interpretation, Guides
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Chaskin, Robert J.; Goerge, Robert M.; Skyles, Ada; Guiltinan, Shannon – Journal of Community Psychology, 2006
Large numbers of social policy initiatives and community organizations are currently engaged in "community building" efforts that seek, in part, to strengthen informal relationships and the organizational infrastructure of communities and to build the capacity of communities to manage and foster community change. One critical requirement…
Descriptors: School Community Relationship, Community Change, Community Organizations, Social Capital
Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
Crawford, Elizabeth; Torgesen, Joseph – Florida Center for Reading Research, 2007
One of the most critical needs in Florida's "Reading First" schools is to improve the effectiveness of interventions for struggling readers. For example, during the 2005-2006 school year, only 17% of first grade students who began the year at some level of risk for reading difficulties finished the year with grade level skills on the…
Descriptors: Reading Research, Emergent Literacy, Grade 3, Grade 2
Saginaw Public Schools, MI. Dept. of Evaluation, Testing, and Research. – 1996
This publication describes an evaluation design developed to assess school-to-work (STW) efforts throughout the Saginaw Valley STW Partnership area in Michigan. An introduction is followed by an overview of the aim of evaluation. Section 3 describes how the variables pertinent to the evaluation of the STW program initiative were identified,…
Descriptors: Data Analysis, Data Collection, Data Processing, Database Management Systems
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Glass, Thomas E. – School Community Journal, 1997
Although the American public still upholds its educational system, support has declined during the past decade. Public opinion surveys furnish valuable information about voter attitudes; they are also a vehicle to communicate information to the public. Districts should poll the public regularly to ensure that all client groups remain reasonably…
Descriptors: Costs, Data Analysis, Educational Policy, Elementary Secondary Education
ACT, Inc., 2007
The Gaining Early Awareness and Readiness for Undergraduate Program (GEAR UP) is designed to provide assistance to low income students. The program provides discretionary grants for the purpose of increasing the readiness of low income students to attend and succeed in postsecondary education. The grants are up to six years in length and provide…
Descriptors: Low Income Groups, Academic Achievement, Data Analysis, Grade 8
Bowers, John J. – 1980
This report presents the field tests plan including site selection for the Basic Skill Development Through Vocational Education Project. (The project's purpose is to develop Resource and Teacher Guides to provide vocational and occupational education teachers with information about ways of incorporating basic skills instruction into occupational…
Descriptors: Basic Skills, Data Analysis, Data Collection, Evaluation