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Peer reviewedHossler, Don – College and University, 1987
The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)
Descriptors: College Admission, College Applicants, Higher Education, Institutional Characteristics
Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Peer reviewedMorrow-Anderson, Kathleen; McBrearty, Bruce – Journal of Marketing for Higher Education, 1995
This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)
Descriptors: College Administration, College Admission, College Applicants, Consultants
