To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…

In this paper, we present a novel system, inVideo, for video data analytics, and its use in transforming linear videos into interactive learning objects. InVideo is able to analyze video content automatically without the need for initial viewing by a human. Using a highly efficient video indexing engine we developed, the system is able to analyze…

In this paper, we provide an overview of psychometric procedures and guidelines Educational Testing Service (ETS) uses to evaluate automated essay scoring for operational use. We briefly describe the e-rater system, the procedures and criteria used to evaluate e-rater, implications for a range of potential uses of e-rater, and directions for…

To correctly evaluate learners' knowledge, it is important to administer tests composed of good quality question items. By the term "quality" we intend the potential of an item in effectively discriminating between skilled and untrained students and in obtaining tutor's desired difficulty level. This article presents a rule-based e-testing system…

This session will describe the social validity, usability and intent to use of an interactive, state-of-the-art, professional development program based on the Response to Intervention (RtI) approach and its core components (e.g., problem-solving strategy; three tiers of intervention service delivery with universal, selected and intensive…

The world in which learning and assessment must take place is rapidly changing. The digital revolution has created a vast space of interconnected information, communication, and interaction. Functioning effectively in this environment requires so-called 21st century skills such as technological fluency, complex problem solving, and the ability to…

Purpose: The purpose of this paper is to exhibit the integration of learning and study strategies inventory (LASSI) with the City University of Hong Kong information systems to promote teaching and learning within the university. Design/methodology/approach: From the 2006 entry cohort, all undergraduate freshmen at City University of Hong Kong are…

In this technical report, we describe the development and piloting of a series of mathematics progress monitoring measures intended for use with students in grade 1. These measures, available as part of easyCBM [TM], an online progress monitoring assessment system, were developed in 2008 and administered to approximately 2800 students from schools…

Purpose: The purpose of this paper is to describe how and why Texas A&M University at Qatar (TAMUQ) has developed a system aiming to effectively place students in freshman and developmental English programs. The placement system includes: triangulating data from external test scores, with scores from a panel-marked hand-written essay (HWE),…

The Bologna Declaration brought reforms into higher education that imply changes in teaching methods, didactic materials and textbooks, infrastructures and laboratories, etc. Statistics and mathematics are disciplines that traditionally have the worst success rates, particularly in non-mathematics core curricula courses. This research project,…

A university-wide project team of academic and administrative staff worked together to prepare, deliver and evaluate a number of diagnostic, formative and summative computer-based assessments. The team also attempted to assess the University of Southampton's readiness to deliver computer-assisted assessment (CAA) within the "Code of practice…

During the past few years, several Harvard paper surveys were converted to Web surveys. These were high-profile surveys endorsed by the Provost and the Dean of the College, and covered major portions of the university population (all undergraduates, all graduate students, tenured and non-tenured faculty). When planning for these surveys started in…

This report documents the technology initiatives of the Center for Research on Evaluation, Standards, and Student Testing (CRESST) in two broad areas: (1) using technology to improve the quality, utility, and feasibility of existing measures; and (2) using technology to design and develop new assessments and measurement approaches available…

Latent semantic analysis (LSA) is an automated, statistical technique for comparing the semantic similarity of words or documents. In this article, I examine the application of LSA to automated essay scoring. I compare LSA methods to earlier statistical methods for assessing essay quality, and critically review contemporary essay-scoring systems…

Since 2002, Project WHIRL (Wireless Handhelds In Reflection on Learning) has investigated potential uses of handheld computers in K-12 science classrooms using a teacher-involved process of software development and field trials. Te project is a three-year research and development grant from the National Science Foundation, and it is a partnership…