The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

Given the prevalence of alcohol and other drug abuse and violence on campuses and in communities, programs and coalitions developed to prevent or intervene in these problems are faced with a challenging and long-term task. While the development of coalitions or campus-based prevention programs is a healthy start, these efforts must be sustained…

The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)

Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

Offers three models for educating future public-relations practitioners from a communication point of view: a macro-approach that integrates outcomes, curriculum, pedagogy and assessment at the program level; a micro-approach that adds specifics of outcomes, pedagogy, and assessment strategies for each of five core course-content areas; and a…

Examines several elements of developing a school career resource center: assessment of school's career development activities and materials; administrative support; plan of action; location; interest sections; information on education, careers, self-assessment, special interests; selecting and gathering materials; advisory committees; public…

Ways in which college alumni officers are using emerging technology to enhance regional programming and distance communication are described, including World Wide Web sites, electronic mail, and satellite and video technologies. Suggestions are made for getting started: defining goals, doing research, offering inexpensive connections, and…

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

Outlines work accomplished at the 1998 National Communication Association Summer Conference, presenting a model for a professional master's-degree program in public relations that integrates outcomes, assessment, curriculum, and pedagogy. Outlines program outcomes, curriculum, essential curriculum-content areas, pedagogical approaches, and…

This report presents a proposal made by a Utah task force appointed to establish a plan for a district school library media program to best serve the students and staff of that district. The introductory section discusses the priorities on which the proposal focuses, the philosophy of education in a school library media center, and the aims,…

Touch-tone telephone/voice response registration is an exciting and effective use of advanced technology in college management, but the transition to the system must be well planned, the needs of all users considered, good compromises sought, and faculty and students convinced it will work. Then it must be successful. (Author/MSE)

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

This document presents the Adult Literacy Plan for the state of Florida. Section 1 provides a rationale for the plan. Section 2 sets forth goals and objectives. The statutory intent is described in Section 3, which focuses on the Florida Model Literacy Program Act of 1987 (FMLPA). Section 4 presents a statement of the problem. It provides…

This monograph is composed of papers from the first National Conference on School Recognition Programs. School recognition programs vary considerably, but they do acknowledge schools that perform well (winners) and have recognizable public relations value. Consequently, school recognition programs have substantial potential for educational…