More and more modern academic libraries are turning to student engagement activities designed to welcome students into Academia, join a community of scholars, and avail themselves of the full range of resources and services that a university library can provide. One unusual, but inexpensive and highly effective method of engaging students is…

Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour and results of alcohol media literacy programmes vary considerably, resulting in a number of unanswered questions about effectiveness. To…

This study examined the effectiveness of an intervention designed to reduce rates of chronic student absenteeism in New York City public schools. The study authors reported that schools participating in the intervention experienced greater reductions in rates of student chronic absenteeism than the comparison schools. Students who attended the…

Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by…

The objective is to present a comparative analysis examining the alcohol industry's and scholarly researchers' use of the concept "responsible drinking." Electronic databases associated with health, education, sociology, psychology, and medicine were the date sources. Results were limited to English, peer-reviewed articles and commentaries…

This article reports the results of a descriptive evaluation of the impact of an in-school Extension nutrition education program in a small, very rural county. The evaluation focused on understanding the nature of the role the Extension educator plays in delivering nutrition education, the impact of the program on student learning and achievement…

Research on the efficacy of mediated suicide awareness campaigns is limited. The impacts of a state-wide media campaign on call volumes to a national hotline were analyzed to determine if the advertisements have raised awareness of the hotline. We use a quasi-experimental design to compare call volumes from ZIP codes where and when the campaign is…

This article analyzes a textbook collection project that spanned three semesters at the University of Minnesota. The project consisted of collecting extra copies from professors in several departments and placing the items on reserves for short term circulation; there was a small amount of money dedicated to the project. An analysis of circulation…

To address the rise in tobacco use among college students, several national health organizations, including the American College Health Association,recommend that colleges enact smoking bans in and around all campus buildings, including student housing, and prohibit the sale, advertisement, and promotion of tobacco products on campus. Key…

A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

The Virtual Job Experience (VJE) is an interactive computer job simulation that allows learners to sample an occupation's actual tasks realistically. The effect of the VJE experience on students' career perceptions, explorations, and aspirations was examined in a study of 94 high school students enrolled in 3 summer school classes. Students were…