Scholars have recognized a need for educational programs that prepare scientists, Extension practitioners, and other stakeholders to communicate science effectively. Such programs have the potential to increase public awareness and aid policy development. Having recognized this need, faculty at Michigan State University (MSU) developed an…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Based on document analysis and 40 interviews with Roundtable participants and other stakeholders across North Dakota, this report assesses the factors that enabled the North Dakota Higher Education Roundtable vision to be sustained for more than seven years, identifies obstacles encountered during the sustainability process, and provides…

Examines the critical role of stewardship in the process of fund raising. Uses the Coaches vs. Cancer campaign to illustrate the limitations of the public relations ROPE (research, objectives, planning, and evaluation) model in explaining fund raising success, and supports K.S. Kelly's contention that addition of a fifth step to the model, the…

A multimedia campaign led to a 62 percent increase in number of people who called for information about how to aid abused/neglected children in one U.S. community. Analysis suggested that such campaigns should focus on helping actions rather than the problem, should use client-based market research, and should rely on public-private-nonprofit…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

Researchers in this study analyze the websites of 30 Washington state school districts to explore differences and similarities between high- and low-performing districts. The study offers evidence about ways educators use accountability data on district websites to communicate with parents, community members, and business representatives about…

A youngster failing to thrive in one environment needs an alternative learning situation. Research shows that small, personalized schools offering authentic, engaging curricula are essential for reaching unsuccessful learners. The test-score craze can be contained by publicizing other numbers regarding consequences: absence rates, dropouts,…

The effectiveness of Utah's adult education (AE) program was evaluated. In September 1992, directors of 42 AE centers and 6 other sites serving adults in Utah completed questionnaires regarding AE program indicators/standards regarding administration, planning, facilities, instruction, staff development, community and public relations, evaluation,…

The effectiveness of Australia's Adult Learners' Week campaign was evaluated before the event in August, 2001, and 2002, and after the event in September, 2001 and 2002. Each of these stages in the evaluation involved a random telephone survey of approximately 1,000 Australian residents over the age of 18 years. In addition, focus groups were…

At Mills College (California), faculty, administrators, and trustees collaborated on development of a tuition freeze. The move was found to be not only effective in stabilizing student costs, but also in improving the institution's overall financial condition. The context of the decision, decision-making process, information dissemination methods,…

Community education programs have seldom presented quantitative data to validate the usefulness of the program. This study was an attempt to establish a beginning community education program while planning for quantitative evaluation from the initiation of the project. Based on a group process, community residents were involved in the development…