Noting that there is growing interest in systematic, ethnographic studies of mass media and their primary audiences (families), this paper seeks to encourage additional ethnographic study of audience behavior by discussing some theoretical concerns that bear on the qualitative research enterprise. To do this, the paper first introduces a variety…

K.E. Ferguson's analysis of women's place in capitalist society and the concurrent elevation of bureaucratic structures seriously challenges administration analysts. According to Ferguson, modern bureaucracy requires constant maintenance in reifying its dominance structure and locating and suppressing opposition. This analysis can be applied to…

This commentary focuses on the application of D. Rogosa and G. Ghandour's work to observational research on classroom processes. Rogosa and Ghandour have shown that the short length of an observation is typically the dominant source of error. Investigators should conduct observations for as long as possible. (SLD)

Natural statistical models based on renewal processes for individuals' Behavior Stream are developed. For continuous observation, statistical and psychometric properties are obtained for empirical: (1) rates of behavior; (2) proportions of behavior type; (3) prevalence; and (4) event duration. Results provide a guide for design and analysis. (SLD)

Reviews and critiques the ethnic preference research that views minorities' own-group preference behavior as indicative of self-esteem and identity achievement. The assumption that own-group preference is ideal, normative, or healthy is called into question; and an alternative conceptualization is presented that considers age and maturity of the…