This empirical study explored the impression management techniques and standardized performances college students use on their Facebook profiles to ensure their peers believe they are fully participating in the undergraduate experience. Employing an ethnographic research design and data collected using participant-observation and interview…

Discusses the importance of impression management, an individual's conscious attempt to exercise control over selected communicative behaviors and cues for purposes of making a desired impression. Provides a comprehensive conceptualization of the impression-management process, and demonstrates how this process can facilitate effective training of…