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Lindahl, Wesley E.; Winship, Christopher – Research in Higher Education, 1994
A new statistical model based for identifying potential major donors was developed from a portion (n=53,276) of the Northwestern University (Illinois) alumni database. The model, utilizing logit analysis, found that the most critical measure was individuals' past giving records. Results indicate prospects with a low past giving level will rarely…
Descriptors: Alumni, College Administration, Donors, Fund Raising

Delaney, Anne Marie – Research in Higher Education, 1997
Demonstrates how alumni research can be designed to focus program assessment on student outcomes and be responsive to program goals, administrators' policy concerns, faculty instructional values, and professional practice standards. Based on study of 347 teacher education master's degree recipients, the paper presents a conceptual framework and…
Descriptors: Alumni, College Outcomes Assessment, Evaluation Criteria, Evaluation Methods