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Direct linkScheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D. – Journal of Drug Education, 2011
This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…
Descriptors: Evidence, Advertising, Structural Equation Models, Drug Use
