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Bergquist, Timothy M.; Maggs, Anne – Decision Sciences Journal of Innovative Education, 2011
This article presents the development of an online, student-centered, introductory small-business management course that uses an educational business novel, hypertext graphic-design features, an interactive workbook, and a student-authored final chapter. Student learning was assessed through the use of a pre- and posttest survey. Student…
Descriptors: Small Businesses, Management Development, Surveys, Online Courses