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Young, Joyce A.; Hawes, Jon M. – Marketing Education Review, 2013
This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…
Descriptors: Marketing, Business Administration Education, Professional Associations, Active Learning
Hammer, Sara Jeanne; Green, Wendy – Higher Education Research and Development, 2011
While there appears to be broad acceptance that university graduates must have the capacity to think critically in an increasingly complex, information-rich world, there remains a gap between aspiration and teaching practice in many faculties. We examine this issue through our experience of designing assessment to develop critical thinking in a…
Descriptors: College Graduates, Critical Thinking, Teaching Methods, Management Development

Barnett, Bruce G. – Journal of Personnel Evaluation in Education, 1992
This article discusses how alternative assessment strategies can tap into learners' espoused theories of action and ways in which educational platforms and portfolios become strategies for revealing learners' theories. The leadership preparation program of the University of Northern Colorado (Greeley) shows use of platforms and portfolios in a…
Descriptors: Administrator Education, Alternative Assessment, College Students, Educational Administration
Handley, Karen; Cox, Benita – ALT-J: Research in Learning Technology, 2007
The importance of feedback as an aid to self-assessment is widely acknowledged. A common form of feedback that is used widely in e-learning is the use of model answers. However, model answers are deficient in many respects. In particular, the notion of a "model" answer implies the existence of a single correct answer applicable across multiple…
Descriptors: Feedback (Response), Adult Learning, Adult Students, Management Development