The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

This article describes a study that explores efforts to promote democratic practice in a diverse school context. More specifically, it documents administrative endeavors to include members of the school community--teachers, parents and students--in the various school processes by encouraging inclusive communicative practices. The findings of the…

Presents strategies helpful in maintaining learner attention (providing response opportunities, providing variety in presentation style, connecting activities clearly); building learner interest (demonstrating results, using humor, using creative examples, using questions, using unpredictability); and developing learner involvement (using…