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Pop-Up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project
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Burgess, Brigitte – Journal of Marketing Education, 2012
Educators continually seek innovative methods by which to engage students. Kolb's experiential learning theory was a catalyst for designing and incorporating a pop-up retail consignment store into a junior level retail promotion course. After five years of use and refinement, the project has proven to be a powerful method to engage students in the…
Descriptors: Experiential Learning, Business Administration Education, Retailing, Undergraduate Students