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Direct linkRix, Robert W. – E-Learning and Digital Media, 2011
Blended learning is increasingly introduced in classrooms worldwide. Nonetheless, studies are not unanimous as to its impact on student performance and its benefits to enhancing the learning experience. In this article, it is argued that a focused approach, taking into account the particular requirements of the course and the students'…
Descriptors: Foreign Countries, Blended Learning, Discussion, Technology Integration
Karns, Gary L. – Journal of Marketing Education, 2006
The learning style individual difference factor has long been a basis for understanding student preferences for various learning activities. Marketing educators have been advised to heavily invest in tailoring course design based on the learning style groups in their classes. A further exploration of the effects of learning style differences on…
Descriptors: Cognitive Style, Learning Activities, Learning Modalities, Individual Differences
