A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…

Reviews traditional approaches to learning and education, and examines the use of cognitive apprenticeship as an improved approach. Explores and evaluates the application of cognitive apprenticeship to the teaching of the programming language Smalltalk in a multimedia-based interactive learning environment. Sample computer screens depicting…

This report provides data tables analyzing revenues from state governments and combined revenues from state government and state university sources for each state, as reported to the Corporation for Public Broadcasting by public broadcasting licensees in the Annual Financial Report survey for fiscal year 1996. All revenue amounts contained in the…

The purpose of the California State Library-sponsored project, InFoPeople, is to enhance access to information resources by providing points of public access to the Internet in public libraries throughout the state of California. This Stage 1 report represents an initial set of findings and issues related to the InFoPeople project and provides the…