For decades, marketing has been associated with moral lapses--an unsettling trend that is unlikely to change, short of substantially new methods in marketing ethics education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful Marketing offers an approach for analyzing moral issues that students have found easy to learn,…

The aim of this article is to direct the social design debate to constructivist approaches to design education in the Global South. This article provides insight into the process of participatory user-centred design involving Ecuadorian third year graphic design students and cocoa cultivators of limited resources in Ecuador. The students and…

From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement…

This paper provides generalizations and ideas on what to look for when previewing software products designed for teaching or improving the keyboarding skills of elementary school students, a list of nine products that the MicroSIFT (Microcomputer Software and Information for Teachers) staff recommends for preview, and a table of features comparing…

After reviewing 50 educational software titles produced by 21 companies to assess how thinking and thinking skills were developed, the author found most had similar methodological drawbacks. Describes the algo-heuristic methodological position and outlines drawbacks of current software. (PEN)

The purpose of this research was to ascertain if there were any significant differences in the ability to read logos and to make the transition to reading logos in manuscript forms of kindergarten children who received direct instruction with environmental print, those who received indirect instruction, and those who received no instruction with…