Journalism schools are under pressure to look beyond traditional teaching methods to prepare students for the post-Internet, rapidly evolving news landscape. Heutagogy is a net-centric teaching method in which learners are highly autonomous and self-determined. In this article, Participatory Action Research theory was applied within a heutagogical…

Given that social media dominates informal and often formal communication routes, we argue that schools must reshape their attention to a fourth rhetorical dimension: the media through which they communicate. Specifically, schools must find ways to embrace social media as a mechanism to reach their broad audiences. This article identifies clear…

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced…

This paper reviews the effectiveness of web logs ("blogs"), or online journals, within the context of a compulsory final-year placement unit for public relations students. The key goal behind the use of Web2.0 technology was to encourage ongoing, reflective practice via an exchange between students thereby limiting feelings of isolation…

The adoption of problem-based learning as a teaching method in the advertising and public relations programs offered by the Business TAFE (Technical and Further Education) School at RMIT University is explored in this paper. The effect of problem-based learning on student engagement, student learning and contextualised problem-solving was…

This peer-evaluation assignment encouraged students to think critically, synthesize information and write about public relations course material rather than incorporate surface information into written assignments. Because peer reviewers can improve the grades on their final papers by offering concrete suggestions to the original authors, students…

Today's engineering graduates will solve tomorrow's problems in a world that is advancing faster and facing more critical challenges than ever before. This situation creates significant demand for engineering education to evolve in order to effectively prepare a diverse community of engineers for these challenges. Such concerns have led to the…

Murdoch University's public relations program attracts a significant number of international students. Up to 60% of students in some units come from Singapore and Malaysia. While many spend at least one year in Australia as part of the three year degree, students in both countries may complete the entire degree offshore from 2007. The authors…

Outlines work accomplished at the 1998 National Communication Association Summer Conference, presenting a model for a professional master's-degree program in public relations that integrates outcomes, assessment, curriculum, and pedagogy. Outlines program outcomes, curriculum, essential curriculum-content areas, pedagogical approaches, and…

A study evaluated the 83 basic skills open learning centers established in England and Wales to improve opportunities for adults and young people to improve essential basic skills. They were established in a variety of locations, ranging from further education colleges or adult education centers to libraries and shops. The most successful centers…