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Channel One Revisited: Prospective Teachers and the Role of American Higher Education
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Angulo, A. J.; Green, Susan K. – Innovative Higher Education, 2007
This study examined perceptions of college of education students and their experiences with Channel One, a privately-owned news service used in public education. Given that about one-third of middle and high schoolers in the US view the broadcast every school day, the authors surveyed 172 freshmen to discern their views and attitudes toward…
Descriptors: Preservice Teacher Education, Elementary Secondary Education, Public Education, Student Teacher Attitudes
Recall of Television Advertising Messages as Influenced by Commercial Pod Position and Commercial/Program Affect Congruity or Dissonance.
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Gutenko, Gregory – 1997
A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…
Descriptors: Mass Media, Persuasive Discourse, Programming (Broadcast), Recall (Psychology)
Channel One: When Private Interests and the Public Interest Collide
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Blokhuis, Jason C. – American Educational Research Journal, 2008
If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…
Descriptors: Public Schools, Interests, Boards of Education, Corporations