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University Student Satisfaction: An Empirical Analysis
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Clemes, Michael D.; Gan, Christopher E. C.; Kao, Tzu-Hui – Journal of Marketing for Higher Education, 2008
The purpose of this research is to gain an empirical understanding of students' overall satisfaction with their academic university experiences. A hierarchal model is used as a framework for this analysis. Fifteen hypotheses are formulated and tested, in order to identify the dimensions of service quality as perceived by university students, to…
Descriptors: Foreign Countries, Hypothesis Testing, Student Attitudes, Participant Satisfaction