When the B. F. Skinner Foundation reprinted Skinner's "Verbal Behavior" in 1992, Jack Michael wrote one of its two forewords, a detailed outline of the book's purpose and scope. On the 60th anniversary of the first publication (1957) of "Verbal Behavior", Jack reflects on the book's impact and its importance to the…

Jack Michael offered a course on verbal behavior almost every year throughout his teaching career. Jack was also interested in the application of Skinner's work and in 1976 began to offer a graduate course at Western Michigan University titled Verbal Behavior Applications. Jack and his students pursued the application of Skinner's work on verbal…

Learning Skinner's (1957) verbal behavior taxonomy requires extensive study and practice. Thus, novel classroom exercises might serve this goal. The present manuscript describes a classroom exercise in which two students analyzed Lady Gaga's song "Applause" in terms of its metaphorical arrangements. Through the exercise, students…

The purpose of the current paper is to describe the impact of applied behaviour analysis on language treatment for children with autism spectrum disorders (ASDs) diagnoses. Specifically, this paper will describe Skinner's theory of verbal behaviour and its contributions to evidence-based treatments for communication deficits among individuals with…

A series of quotes from B. F. Skinner illustrates the importance of form in his analysis of verbal behavior. In that analysis, form plays an important part in contingency control. Form and function complement each other. Function, the array of variables that control a verbal utterance, dictates the meaning of a specified form; form, as stipulated…

We evaluated the effects of operant discrimination training (ODT) on the vocalizations of 3 boys with autism. We compared ODT to a stimulus-stimulus pairing (SSP) condition and a control condition in an adapted alternating-treatments design. ODT increased the target vocalizations of all participants compared to the control condition, and its…

A popular-press self-help manual is reviewed with an eye toward two issues. First, the popularity of such books documents the existence of considerable demand for technologies that address the everyday problems (in the present case, troublesome conversations) of nondisordered individuals. Second, many ideas invoked in popular-press books may be…

The present study undertook an updated citation analysis of Skinner's (1957) "Verbal Behavior". All articles that cited "Verbal Behavior" between 1984 and 2004 were recorded and content analyzed into one of five categories; four empirical and one nonempirical. Of the empirical categories, studies that employed a verbal operant from Skinner's…

The behavioral processes through which people react appropriately to verbal descriptions remain poorly understood. I argue here that these processes are Pavlovian. Common objections to a Pavlovian account of symbolic behavior evidence a lack of familiarity with the relevant data or misunderstandings of operant theory. Although much remains to be…

The present paper comments on and extends the citation analysis of verbal operant publications based on Skinner's "Verbal Behavior" (1957) by Dymond, O'Hora, Whelan, and O'Donovan (2006). Variations in population parameters were evaluated for only those studies that Dymond et al. categorized as empirical. Preliminary results indicate that the…

Parents of three Down's Syndrome infants, aged 2-8 months, provided continuous reinforcement for vocalization (CRF) and differential reinforcement of other-than-vocalization (DRO). All infants produced systematically higher vocalization rates during CRF, even though the amount of social stimulation during DRO was equal to or greater than the…