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Direct linkvan der Waarde, Karel – Visible Language, 2010
An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…
Descriptors: Foreign Countries, Graphic Arts, Design, Patients
Download full textDake, Dennis M. – 1997
Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…
Descriptors: Artists, Cognitive Processes, Communication (Thought Transfer), Concept Formation
Pettersson, Rune – 1993
There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…
Descriptors: Cost Effectiveness, Databases, Foreign Countries, Graphic Arts
Schiffman, Carole B. – 1995
Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…
Descriptors: Color, Communication (Thought Transfer), Cultural Background, Ethnicity
Jones, Marshall G. – 1995
Computer-based instruction (CBI) has undergone tremendous changes in the past decade. This paper focuses on the following three areas of designing information presentation: (1) screen design literature is dated, and the existing guidelines do not allow for advances in computer technology; (2) open-ended guidelines may offer designers sufficient…
Descriptors: Change Strategies, Computer Assisted Instruction, Computer Graphics, Computer Interfaces
Vanden Bergh, Bruce G.; Sentell, Gerald D. – 1979
A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…
Descriptors: Artificial Languages, Business Communication, Communication Problems, Foreign Countries
