The increasing visuality of our culture was observed in 1994 by Mitchell, who coined the term "pictorial turn" to describe the interest in the visual taking place in culture and discourse (Mitchell, 1994). Since then, this process has increased further, particularly in all the areas of digital/new media. This chapter will consider this development from the perspective of literary studies. Its approach will be centred on the concept of ekphrasis, usually defined as a textual representation of a visual representation. This essay will expand from theories of ekphrasis towards a little researched area of visual/textual studies: computergenerated graphics and their representation. Briefly touching on examples from social media, interactive fiction (IF) and electronic literature, this chapter will proceed to consider the representation of the digital visual in print texts. Brief examples in terms of prose fiction will be taken from Stephenson's (1992) "Snow Crash" and (2011) "REAMDE." Finally, the essay will analyse Redmond's (2008) poem "MUDe" as an example of digital ekphrasis that brings most of its features together. It will be argued that in a digital context, ekphrasis must move beyond the visual and, instead, represent the entire experience, thereby bringing the word and image closer together. [For the complete book, "Internet Research, Theory, and Practice: Perspectives from Ireland," see ED575997.]