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| Agenda Setting | 1 |
| Institutional Advancement | 1 |
| Mass Media Use | 1 |
| Organizational Communication | 1 |
| Persuasive Discourse | 1 |
| Popular Education | 1 |
| Public Relations | 1 |
| Publicity | 1 |
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| Resources | 1 |
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| Weinreich, Nedra Kline | 1 |
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| Journal Articles | 1 |
| Reports - General | 1 |
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Weinreich, Nedra Kline – Resources, 1998
Explains the basics of seeking free publicity through the news media. The target audience is smaller organizations that are seeking to build public awareness about programs but do not already have a professional public relations operation. Topics addressed include establishing a working relationship with media professionals, fine-tuning topics,…
Descriptors: Agenda Setting, Institutional Advancement, Mass Media Use, Organizational Communication
