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Rammant, J-P. – European Journal of Engineering Education, 1988
Discusses the application of marketing principles to a software house specializing in products for the construction industry. Concludes that service management and marketing insights are important factors for the successful growth of a company or service department. (YP)
Descriptors: Business Administration, Business Administration Education, College Science, Computer Software
Fishwick, W., Ed. – 1989
This book presents 16 papers on problems and innovations in postsecondary engineering education. An introduction discusses the major issues currently facing engineering education. Chapter 2 briefly reviews the papers which are grouped under topics. Three of thee papers comment on teaching non-technical matters and attitudes. Two papers point out…
Descriptors: Computer Assisted Instruction, Computer Networks, Computer Software, Computer Uses in Education