With the development of refined theory and increased measurement sophistication in family research, multidimensional concepts and multiple indicators are appearing in the literature. This paper provides a nonmathematical introduction to canonical correlation analysis and three empirical examples that demonstrate the technique's applicability in…

Presents a model developed to help the University of North Carolina at Asheville assess its market position by identifying competitors as well as desired clientele. Multidimensional scaling was used in a pilot study which showed the school was seen as having a strong commuter emphasis and low academic reputation. (JAC)