Describes the geographic distribution, demographic characteristics, and consumer preferences of Puerto Ricans, Mexicans, and Cubans in the United States. Suggests that a projected rapid growth in numbers of Hispanics with unique characteristics will produce a consumer market that will require special attention from businesses. (Author/MJL)

This report examines how demographic changes, particularly in immigration and fertility, have affected and will continue to affect every segment of California's population. Three points are emphasized in the report: the number and type of Californians in future years, the size and composition of the labor force and the related issues resulting…

United States Congressman Robert Garcia explains why Hispanics should be counted in the 1980 census, notes changes in census procedures which will help ensure an accurate count of Hispanics, and lists ways to obtain a more accurate count, thus providing minorities with adequate state and federal representation. (SB)

Quantitative and qualitative information on Hispanic Americans is collected in this "almanac." There are five main sections. Section I presents a descriptive, historical overview of the four subgroups who comprise Hispanic Americans: Mexican Americans, Puerto Ricans, Cubans, and "others." It is argued that, despite some…