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Langston, Randall; Loreto, David – Strategic Enrollment Management Quarterly, 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
Sadowske, P. Sue, Ed.; Adrian, Judith G., Ed. – 1990
This report on forces influencing the future is designed to define the challenges that lie ahead and to help individuals develop plans to meet these challenges. It is based on the work of a team of "environmental scanners" who reviewed media, books, and academic research and discussed current issues with a variety of people to explore forces at…
Descriptors: Adult Education, Appropriate Technology, Decision Making, Economic Change