A three-stage model of marital enrichment designed to maximize valid effects and integrate participants' attitudinal and behavioral changes is presented. Goals of the three stages are differentiated; their advantages and limitations are discussed. Suggestions for well-designed research on the sequential model are presented. (Author)

Explains how and why a nonprofit agency initiated and developed new products and services to advance the quality of child care in a large metropolitan area. Describes how, through market studies, two distinct market segments were identified, each with distinct subdivisions and unique needs. Explains how the agency met the needs of each segment.…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…