Alzheimer's disease caregiver support groups were developed simultaneously in two cities with existing Alzheimer's disease support groups but without ethnic minority use. "Ethic competence" concept, featuring ethnographic methods, was applied in African-American and Hispanic communities in both sites. In 2 years, 114 ethnic minority primary…

Explains how and why a nonprofit agency initiated and developed new products and services to advance the quality of child care in a large metropolitan area. Describes how, through market studies, two distinct market segments were identified, each with distinct subdivisions and unique needs. Explains how the agency met the needs of each segment.…

Contains two short, experientially oriented articles for caregivers of infants and toddlers. The first promotes and describes gardening options for infants including choice of plants and activities. The second presents coping strategies for toddlers when a change of teacher or caregiver occurs, including development of an effective transition…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…