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Hartley, Charles J. – Chronicle of Higher Education, 1988
The University of Miami developed its debt-ridden intercollegiate baseball program into a source of substantial income and visibility, as better players and aggressive marketing helped with the increased attendance and support. Other institutions, even in more northern climates, are following Miami's example. (MSE)
Descriptors: Administrator Role, Baseball, College Athletics, Economic Progress
Lederman, Douglas – Chronicle of Higher Education, 1987
A plan to increase institutional revenues through intercollegiate athletics is strongly backed by a committee of campus and community leaders but opposed by many students and faculty as misguided. (MSE)
Descriptors: College Athletics, College Faculty, College Students, Fund Raising
Frank, Mary, Ed.; Caldwell, Bettye M., Ed. – Journal of Children in Contemporary Society, 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…
Descriptors: Attitude Change, Case Studies, Change Strategies, Child Caregivers
