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Frank, Mary, Ed.; Caldwell, Bettye M., Ed. – Journal of Children in Contemporary Society, 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…
Descriptors: Attitude Change, Case Studies, Change Strategies, Child Caregivers
