Few colleges and universities actively recruit senior citizens or take action to remove real or perceived barriers to their enrollment in regularly scheduled classes. Describes a recruitment program to encourage older adults to enroll in regularly scheduled university classes. Used senior recruiters, themselves university students over the age of…

Presents a model for constructing and evaluating an effective alumni volunteer program to aid the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. (Author)

Co-op programs alternate work and study in order to enhance the development of future professionals. Suggestions for writing proposals, working with managers and supervisors, drawing up administrative policies, and recruiting students are offered. The importance of the triadic partners (employer, student, and academic institution) working together…

Stanford University's unique combination of high academic standards and successful, broad-based intercollegiate athletics provides a model for other institutions, and it is working hard to continue to attract smart, talented athletes. (MSE)

Consists of six articles on marketing agricultural education. Topics include (1) being consumer conscious, (2) cooperating with agribusiness, (3) preparing students for postsecondary education, (4) allowing concurrent enrollments, (5) saving the failing agricultural program, and (6) refocusing the curriculum toward agrimarketing. (CH)

A comparison of Monroe County projections of high school graduates and the March 1986 Rochester Labor Area Summary points to some excellent opportunities for marketing Monroe Community College (MCC). Projections of high school graduation rates show a 25% decrease in the number of graduates between 1989 and 1991, while the demand for entry-level…

Projections show steady growth in the minority populations of the United States, but entry rates of minorities into postsecondary education are shrinking. Institutions of higher education are now being called upon to exercise leadership in addressing the problem of minority education before it reaches critical proportions. This report examines the…

This report addresses issues related to the increasing growth of early intervention programs to encourage high school graduation and college attendance among students from low-income and minority groups. It first presents a brief review of the societal goals of equality for the nation's education system. It then defines the programs "early…