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Technical Communication:…2
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Grider, Daryl A.1
Kruell, Christopher1
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Expert Systems as Tools for Technical Communicators.
Peer reviewed Peer reviewed
Grider, Daryl A. – Technical Communication: Journal of the Society for Technical Communication, 1994
Discusses expertise, what an expert system is, what an expert system shell is, what expert systems can and cannot do, knowledge engineering and technical communicators, and planning and managing expert system projects. (SR)
Descriptors: Decision Making, Expert Systems, Higher Education, Problem Solving
The Internal Agency Approach to Managing and Developing Marketing Materials.
Peer reviewed Peer reviewed
Kruell, Christopher – Technical Communication: Journal of the Society for Technical Communication, 1995
Argues that the internal agency model of a marketing communications department forces the department to compete with outside sources for work, while department members sharpen their skills and improve their knowledge of their company's business. Describes the process for creating such an internal agency, including initiating, implementing, and…
Descriptors: Higher Education, Marketing, Models, Organizational Communication