The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…

The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

The author presents considerations for business educators concerning recruitment of students for the business program. Several specific recruitment techniques are included. (CH)

Describes a personal contact program utilized to attract and retain students at a college. The program includes personal contacts by telephone from staff and students, personal attention to student programs, and an institutional commitment to the value of personal attention in areas of campus life. Retention reports have been positive. (RC)

Many small private colleges are gaining in enrollments because of aggressive marketing tactics, more long-term planning, and innovative educational programs designed to appeal to nontraditional students. (MSE)

Although efforts to keep talented students within the state, primarily by offering merit scholarships, are politically popular, state officials are not sure they will be effective. (MSE)