The use of qualitative research methodology in adult education has (1) led to the concepts of marginality, enrollment economy, and perspective transformation; (2) stimulated research in participation, motivation, and self-directed learning; and (3) increased understanding of adult illiterates. Qualitative inquiry has potential for extending the…

Argues that focus groups provide users with valuable qualitative data not readily obtained with any other data-collection technique. Describes the focus-group process, including participant selection, moderator role, phases of the process, and advantages and disadvantages. Suggests ways that business communication instructors can incorporate the…

Provides an introduction to qualitative research methods. Describes principles of qualitative research and discusses appropriateness of qualitative methods for student affairs research. Explains qualitative methods, including design, data collection and analysis, and reporting of results. Identifies and addresses problems of trustworthiness of…