Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)

This paper examines the integration of Business Russian into the Russian curriculum at Michigan State University (MSU) and the creation of a capstone sequence of Business Russian courses at the advanced level. The establishment of the basic goals of the school's business language instruction and the needs of the students are discussed. The paper…