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Allen, Deborah R.; Sipich, James F. – Journal of Counseling & Development, 1987
Describes the process by which one counseling center developed a series of self-help brochures. In addition to the intended service benefits to students, the brochures present a positive image of the counseling center to numerous campus constituencies. Discusses costs, benefits, and strategies for marketing the brochures. (Author)
Descriptors: Cost Effectiveness, Counseling Services, Guidance Centers, Higher Education