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Saban, Kenneth A. – 1997
The growing popularity of focus group measurements can be traced to any one of four factors: (1) the economics associated with focus groups; (2) the speed at which data can now be collected; (3) the need to understand customer motivations; and (4) the desire to improve subsequent qualitative research activities and programs. Market researchers are…
Descriptors: Computer Mediated Communication, Computer Oriented Programs, Consumer Economics, Focus Groups
Cabot, Raymond H. – 1998
Based on the premise that technology can assist teachers in bringing about student learning about the past, this paper contends that technology must be integrated into the curriculum (in this case, the history curriculum) as a whole and it must complement the philosophy and the practice of the teacher. The paper is divided into sections: (1)…
Descriptors: Class Activities, Computer Mediated Communication, Computer Uses in Education, Curriculum Development