This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…

Community and junior colleges play a vital role in the economic development process. They serve as catalysts in planning and implementing the efforts of the involved groups. They also provide technical assistance through program offerings, services, and resources. There are specific ways that each group involved can display a commitment,…

Private organizations and state governments are increasingly seeking out businesses with training needs they cannot fulfill themselves and finding community colleges willing to set up flexible retraining programs quickly. (MSE)

Student affairs professionals are urged to expand their roles in response to the changing enrollment patterns, focusing on recruitment, enrollment and retention, and developing programs which attract new markets to the community college. Their potential assistance to faculty and the academic program is described. Certain model programs are…

A comparison of Monroe County projections of high school graduates and the March 1986 Rochester Labor Area Summary points to some excellent opportunities for marketing Monroe Community College (MCC). Projections of high school graduation rates show a 25% decrease in the number of graduates between 1989 and 1991, while the demand for entry-level…

Louisiana reviewed its progress toward achieving sex equity in vocational education (VE) in 1995-1996. The review included the following: comparison of 1995-1996 and prior student enrollments in programs that are nontraditional for students' genders; identification of practices, barriers, and achievements of special groups in the area of sex…

In 1989, Germanna Community College (GCC) developed this comprehensive master plan to strengthen its planning process. Part I provides an overview of the development of the master plan, the mission statement of the Virginia Community College System (VCCS), and the mission and purpose statements of GCC. Part II summarizes demographic trends based…

In order to better serve a growing number of handicapped students, Macomb County Community College (MCCC) initiated a formalized program of cooperation with the Bureau of Rehabilitation, an agency of the Michigan Department of Education. The need for this program was initially revealed in a study of services to handicapped students which…