Developing a Recruiting Brochure: A Case Study.

Sim, A.R.; Merryman, Andrew

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ERIC Number: EJ240021

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

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Developing a Recruiting Brochure: A Case Study.

Sim, A.R.; Merryman, Andrew

Journal of College Placement, v49 n2 p31-36 Win 1981

Preparing creative company literature can aid students with career decisions and enhance returns on recruiting dollars. Describes a brochure by Atlantic Richfield which includes a career planning workbook to help students and placement officials analyze individual strengths. The brochure has been received well by students. (Author/JAC)

Descriptors: Career Planning, Case Studies, Employment Opportunities, Higher Education, Job Analysis, Occupational Information, Pamphlets, Personnel Selection, Recruitment, School Business Relationship

Publication Type: Journal Articles; Reports - General; Guides - General

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A