A Marketing Model for Student Retention.

Lewis, Chad T.; And Others

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Peer reviewed

ERIC Number: EJ280649

Record Type: Journal

Publication Date: 1983

Pages: N/A

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A Marketing Model for Student Retention.

Lewis, Chad T.; And Others

NASPA Journal, v20 n3 p15-24 Win 1983

Presents a model to help student personnel administrators develop cost effective approaches for improving student retention, based on the marketing process. The marketing model can be used to systematically respond to the needs of students, faculty, and the community. Outlines retention tactics at Prince Georges Community College. (JAC)

Descriptors: College Environment, College Students, Cost Effectiveness, Dropout Prevention, Higher Education, Marketing, Models, School Holding Power, Student Attrition, Student Personnel Services, Student School Relationship

Publication Type: Journal Articles; Reports - General

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Language: English

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