ERIC Number: EJ338512
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Promoting Continuing Education Programs.
Falk, Charles F.
New Directions for Continuing Education, n31 p49-66 Fall 1986
Discusses the promotion of continuing education. Topics covered are (1) planning, (2) budgeting, (3) promotional tools, (4) analysis of effectiveness, and (5) continuing education staff roles. (CH)
Descriptors: Continuing Education, Marketing, Mass Media, Persuasive Discourse, Postsecondary Education, Publicity
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
Note: Theme--Marketing Continuing Education.
