ERIC Number: EJ435586
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-3535
EISSN: N/A
Available Date: N/A
How to Find Meanings in Ads.
Marra, James
Communication: Journalism Education Today (C:JET), v25 n1 p20-21,24 Fall 1991
Advocates analyzing ads to discover how they create meaning. Discusses theme and idea; relevance to the target audience; the effectiveness of the Partnership for a Drug-Free America ad; and theme, idea, and relevance as a package. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
