Ensuring all students have opportunities to engage in scientific argumentation is a key goal for K-12 students. While research has shown that teachers' beliefs about argumentation can impact their classroom instruction and that students in low socioeconomic status (SES) schools are less likely to experience challenging science learning, there is…

The author discusses persuasive communication and explores why some speakers are seen as credible sources of information while others are not. She covers several factors related to perceived credibility, including (1) sex, (2) size, (3) age, and (4) social status of the source. Methods of establishing credibility are discussed. (CH)

This paper examines United States Representative Hale Boggs's 1971 speech on the House floor, in which he denounced J. Edgar Hoover and the Federal Bureau of Investigation (FBI) for wiretapping members of Congress and infiltrating campus student groups. Following an introduction to the objectives of the paper, the first section reviews Boggs's…

Likens the role of a public relations practitioner to that of a lawyer, as an advocate in an adversarial society. Argues that this role justifies the distribution of "selective truth," relieves the public person from the obligation to tell "objective truth," allows for ethical persuasion, but does not delineate the parameters of ethical behavior.…

Discusses the promotion of continuing education. Topics covered are (1) planning, (2) budgeting, (3) promotional tools, (4) analysis of effectiveness, and (5) continuing education staff roles. (CH)

Suggests ways counselors can prepare for the one-to-one conference and discusses the proper use of persuasive data, management of the conference climate, praise, and appropriate closing activities. Provides a model for implementing these concepts and a conference check sheet for drill and practice in their use. (JAC)

A full century before Patrick Henry's persuasive battle for the rights of oppressed people, a San Juan Pueblo Indian medicine man known only as Po-Pay was the masterful communicator and agitator who orchestrated the first American revolution to drive the Spanish back into Mexico. Seeking mineral wealth, cheap labor, and the maximum number of…

The photographs of William Henry Jackson taken during the 1871 survey of the Yellowstone region of Wyoming and Montana have often been cited as the first specific group of photographs used for successful persuasion. Many historians credit Jackson's photographs as being the most influential factor in persuading Congress to designate the Yellowstone…

Forensic program alumni returning for reunions or speech tournaments sometimes find difficulty in keeping pace with changing forensics practices and procedures. Elements influencing the evolutionary process in forensics include: a growing number of debate philosophy formats, bringing diversity in competitive options; expansion of standard…

Summarizes aspects of cognitive dissonance theory (theory that predicts when a particular persuasive attempt will be successful) that are most relevant to consultation. Reviews the corresponding experimental support and suggests practical applications of dissonance research and theory to consultation. (LLL)

Reported is the analysis of a stratified random sample of oil and forestry industry advertisements in selected magazines over a 20-year period. The objective of the research was to characterize the tenor of the imparted environmental messages and trends. (RE)

Contributes to scholarship on technical communication and organizational politics and power. Shows how to analyze a power imbalance and succeed in ethically and diplomatically outflanking a more powerful gatekeeper. Argues that analysis of six power variables can help decide whether to go around a gatekeeper, force a concession, or take a chance.…

Explains the basics of seeking free publicity through the news media. The target audience is smaller organizations that are seeking to build public awareness about programs but do not already have a professional public relations operation. Topics addressed include establishing a working relationship with media professionals, fine-tuning topics,…

The program was developed incorporating factors of the Health Belief Model (HBM) and persuasive communication. Results demonstrated the overall effectiveness of the program. However, the program should be used on to determine the appropriateness of using the HBM as a theoretical base. (Author/BEF)

Debate educators have been concerned about the disadvantages of tournament debating. While student debaters have learned critical thinking, research, writing, public speaking, and other skills, some former participants feel the experience left them too argumentative generally. Some scholars favor moving away from formal debating contests. A…