The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…

In the ever-growing discussion of how to build and support honors programs that reflect the diverse communities our institutions serve, the recruitment of transfer students has only recently been identified as a key avenue to enacting more equitable programs. Reflecting on four years of recruiting, enrolling, and graduating transfer students in…

Assuming that an institution of higher education sees a need to devote resources to merit scholarships while continuing a strong need-based program, examines how the institution can do this, what impact it will have on enrollment, how scholarships should be marketed, and how much money will be required. (NB)

The author details ways in which the vocational, technical, and adult education system can keep up with the aging of the student population. She states that data must be gathered and new training policies developed if vocational education is to address the needs of its older students. Wisconsin's work on this project is described. (Author/CH)

Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)

The author discusses the advantages of collaboration among continuing education programs. Types of collaboration are described. (CH)

Describes the use of research-based and personal-based aspects of student recruitment and suggests that a creative combination of the two can lead to a more effective admissions program. (JAC)

The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

Few colleges and universities actively recruit senior citizens or take action to remove real or perceived barriers to their enrollment in regularly scheduled classes. Describes a recruitment program to encourage older adults to enroll in regularly scheduled university classes. Used senior recruiters, themselves university students over the age of…

Summaries of rules changes passed at the annual convention of the National Collegiate Athletic Association are presented. Changes occurred in academics, financial aid, amateurism, championships and extra events, membership and classification, enforcement, recruiting, eligibility, and playing seasons. (MLW)

The author presents a method for developing a marketing plan. She applies this method to marketing vocational education, covering such areas as (1) audience, (2) product, (3) message, (4) communicating the message, and (5) evaluation. (CH)

The author presents considerations for business educators concerning recruitment of students for the business program. Several specific recruitment techniques are included. (CH)

After a difficult period in the 1960s and 1970s, historically Black institutions are enjoying a renaissance as more academically gifted students are enrolling. Since the 1980s, historically Black institutions have become increasingly skillful at recruiting and enrolling the nation's highest-achieving Black high school students. (JM)

Discusses formation of the National Council for Marketing Education and how its Marketing Strategy Committee developed a plan to tackle the image problem. The committee chose five target audiences and developed a strategy to reach each target. The plan was introduced in October 1987 through a national videoconference. (CH)

Issues addressed at the National Collegiate Athletic Association meeting include banning boosters and alumni from recruitment activities, closer scrutiny of coaches' income, distribution of complimentary game passes, a rule prohibiting a college coach from watching his son's high school football games, improvement of regulation enforcement, and…