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Media's Moral Messages: Assessing Perceptions of Moral Content in Television Programming
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Glover, Rebecca J.; Garmon, Lance C.; Hull, Darrell M. – Journal of Moral Education, 2011
This study extends the examination of moral content in the media by exploring moral messages in television programming and viewer characteristics predictive of the ability to perceive such messages. Generalisability analyses confirmed the reliability of the Media's Moral Messages (MMM) rating form for analysing programme content and the existence…
Descriptors: Ethical Instruction, Familiarity, Programming (Broadcast), Television