A study explored the relationships between public relations practitioners' organizational roles and the type of evaluation methods they used on the job. Based on factor analysis of role data obtained from an earlier study, four organizational roles were defined and ranked: communication manager, media relations specialist, communication liaison,…

Two studies tested the hypothesis that the annual salaries of women in public relations are significantly less than those of men of equal education, professional experience, and length of employment with their current organization. A second hypothesis included organizational role status as a variable. The first study surveyed members of four…

To explore the subjective dimensions of public relations practitioner orientations toward their profession in the context of the organizational roles they play, this study combined characteristics of both large-sample survey research and indepth, intensive inquiry. Membership lists of the Public Relations Society of America, the International…

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987…

Focusing on the concepts of scanning (gathering information about segments of the public, their reactions to the organization, and their opinions about issues important to the organization), decision making, and roles, a study examined the relationship between environmental scanning and the participation of public relations practitioners in…