Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

This report and research analysis relate to the Milwaukee Area Technical College Research Project, a study undertaken to determine a curriculum to meet the information processing/management training needs of individuals entering or continuing careers in the information marketing and business data processing occupational clusters. The report of…