We tested the impact of associative strength and retrieval heuristics in false source memory. We arranged 12-item associative lists in descending order of backward associative strength to a critical non-presented item and then split them into 6-item sub-lists at the median. High- and low-strength sub-lists were correlated with presentation source.…

A metrics and mapping framework is proposed to account for how heuristics, domain-specific reasoning, and intuitive statistical induction processes are integrated to generate estimates. Results of 4 experiments involving 188 undergraduates illustrate framework usefulness and suggest when people use heuristics and when they emphasize…